We are (unfortunately, our accountant thinks!) not driven by excel sheets and budgets. We are driven by a belief that if we do everything properly, something will come back to us.
Put another way: We actually believe that the karma boomerang hits us for both good and bad.
We also believe that the earth feels the same way.
If we do something good, it must give us something good.
If we do something bad, it will probably do what is good for itself in the long run. Whether we (humans) are here or not, the earth and the cycle must find their way back. It may well be that we have to go through something that for us is bad karma - but the earth's karma will probably correct itself.
At ELSK, we try not to be saints. We try to be open about the fact that our goods also strain the earth's resources. That we can use our business to try to push things in a better direction, but also that you as a consumer yourself have a great responsibility. Both for your consumption and which companies you support.