Facts
In the fashion and textile industry, there are some impressive and sad figures that we would like to share here on this page. Numbers that are often well kept and forgotten.
We will not criticize other companies or brag about our own work. It is simply to show how harmful the production of clothing can be and that the word "sustainable" is often used misleadingly in our opinion.
We believe that the solution begins with understanding how big the problem is. When you as a consumer have a better understanding of the extent of the problem, we hope that you will start looking for solutions on your own initiative.
You actually have a voice that can make a difference. As we have seen so many times before, changes happen in business and the political agenda when we shout together loud enough.
If you are curious about podcasts, videos and articles, we have collected a lot of good stuff here at the link..
The Fashion & Textile industry is the 2nd most polluting industry in the world.
It is responsible for 10% of the world's total water consumption, 20% of the world's pesticides and 10% of the world's microplastics. It is also a significant contributor to climate change.
Source: The Environmental Impact of Textile Production" (2017)
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The fashion industry accounts for the second largest consumption of water in the world and is responsible for 8-10% of global CO2 emissions.
This is more CO2 than all international aviation and shipping combined.
Source: UN environment programme
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One single t-shirt requires around 1,400 liters of water to produce.
That amount of water corresponds to more than 10 full bathtubs.
Source: norden.org Nordic cooperation
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On average, 15 kg of CO2 is emitted from the production of 1 kg of textile.
Especially clothes made of synthetic fibers such as polyester, acrylic, nylon, lycra and spandex, which are made from coal, crude oil and natural gas through a chemical process, require a lot of energy.
Source: consumer council think
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It takes an average of 3 kg of chemicals to produce 1 kg of cotton t-shirts.
It has a significant impact on the climate and environment – and can affect those who produce and use the clothes, as some chemicals are harmful to health.
Source: Ministry of the Environment
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About 2,450 different chemicals are used in textile production.
1,150 of these chemicals are classified as dangerous according to the Swedish Chemicals Inspectorate.
Source: norden.org Nordic cooperation
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Every Dane buys an average of 10.9 kg of clothes per year.
In addition, there are 2.3 kg of home textiles, which means that the average Dane buys 13.2 kg of new textiles per year.
Source: The Environment Agency's report - mapping of textile flow (2017)
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The consumption of clothes and shoes is expected to increase globally by over 60% towards 2030.
This happens as the world's population and especially the middle class grows.
Source: consumer council think
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Danes' clothing consumption is 35% higher than the clothing consumption of the rest of the world's population.
This makes us one of the population groups in the world that buys the most clothes.
Source: consumer council think
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Each year, retailers and manufacturers of clothing send approximately 677 tons of new clothing to incineration in Denmark .
This corresponds to approximately 2.7 million t-shirts.
Source: report new clothes in waste, consumer council think (2020)
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Waste of clothes costs approx. DKK 100 million annually in lost reuse and recycling value.
In order to reduce the environmental impact, it is crucial that we make full use of the textile products through reuse and recycling.
Source: The Environment Agency's report - mapping of textile flow (2017)
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59% of all sustainability claims made by European fashion brands are inaccurate and misleading.
Greenwashing occurs when companies spend much more time and resources marketing their sustainability plans than actually executing them.
Source: earth.org
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It is estimated that around 20% of all global water pollution comes from dyeing textiles.
Since 2020, the fashion industry uses more than 79 trillion liters of water every year. And it doesn't stop at water consumption; the creation of clothing also produces high levels of pollution, which has serious and far-reaching consequences.
Source: The Ellen MacArthur Foundation: "A New Textiles Economy: Redesigning Fashion's Future" (2017)
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A piece of clothing is worn on average only 8 times before it is thrown away .
85% of the clothes purchased end up at the back of the wardrobe after just 7 months.
Source: information.dk
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