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We are driven by a belief that if we do everything properly, something will come back to us.

Put another way: We actually believe that the karma boomerang hits us for both good and bad.

We also believe that the earth feels the same way. If we do something good, it must give us something good. If we do something bad, it will probably do what is good for itself in the long run. Whether we (humans) are here or not, the earth and the cycle must find their way back. It may well be that we have to go through something that for us is bad karma - but the earth's karma will probably correct itself.

At ELSK, we try not to be saints. We try to be open about the fact that our goods also strain the earth's resources. That we can use our business to try to push things in a better direction, but also that you as a consumer yourself have a great responsibility. Both for your consumption and which companies you support.

So when we have to consume, we have to try to consume in a way that sends more good karma off to the earth. Not that we think a t-shirt with the text Earth Karma will save anything, but maybe it can start a debate and a movement about how we consume and why we consume the way we do.

Thisted bryghus t-shirt

Wuhu!

ELSK is a B-corp certified company!

What is B-Corp... And what does that mean exactly?
It means a lot to us - and hopefully something to you too!

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Dream and vision

PROPERTY, RESPONSIBILITY AND RESPECT FOR NATURE

ELSK is rooted in a dream to go its own way and show that there is not just room in the fashion industry, but actually a need for a brand that dares to lead the way. A brand where propriety, responsibility, sustainability, honesty and quality are the focus.


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RE.ELSK

WE BUY YOUR FAVORITE CLOTHING BACK - NO MATTER WHERE IT WAS BOUGHT

RE.ELSK is a platform that we launched in 2020. Here you have the opportunity to sell your ELSK clothes back to us. You can also buy ELSK clothes that are used, 2nd sorting or samples.

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1% FOR THE PLANET

Minimum 1% of our sales to environmental protection.

We have a duty to take care of our planet. That's why we try to make clothes that burden the environment as little as possible, and we donate 1% of our turnover to environmental protection.

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THE NORDIC SWAN ECOLABEL

- ONE OF THE STRICTEST ENVIRONMENTAL CERTIFICATIONS

The Nordic Ecolabel focuses on the product's entire journey, which is why you know that a Nordic Ecolabelled product is among the best environmentally.

It is not only the environment that the brand focuses on. The Nordic Ecolabel also requires that the clothing is produced under proper working conditions.

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Featured in

PRODUCTION WITH CARE AND RESPECT FOR NATURE AND PEOPLE

Our suppliers are companies we have worked with for a long time, often family-owned.
Everything is produced in Europe in factories we have a good and extensive knowledge of.
Egedeniz is our largest supplier with their own cotton fields in their backyard.


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CURIOUS ABOUT ELSK?

We have collected articles, podcasts and videos with statements about us over the years.

In short - ELSK told with other people's words.


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