What's the problem ?
Let's articulate the problems better in the industry - to motivate you and me to common understanding and solutions.
We take you into the heart of the textile industry and give an honest and authentic insight into its reality.. We have collected a number of thought-provoking links to podcasts, articles, videos and much more that give you a deeper understanding of the industry and the consequences of this fast and consumer driven fashion industry.
At ELSK, we are not just here to sell clothes, but to a greater extent to inform, enlighten and educate the consumer about the consequences of the industry. These links truly provide an opportunity to reflect on our consumption habits and call for action for a more responsible approach to fashion.
We think you should scroll down and check out a few links - this is info most people will turn a blind eye to!
bloody fashion
The Rana Plaza disaster has been compared to the "9/11 of the clothing industry" and reveals that miserable working conditions are the disturbing common denominator behind our cheap clothing production.
We think you should spend some time listening to this podcast, it is thought provoking..
Læs mere herH&M'S "CLOSE THE LOOP"
Mere end 60% af det tøj, vi bærer i dag, er lavet af plastik. Almindelige fibre som nylon, spandex og polyester stammer fra fossile brændstoffer og nedbrydes ikke i miljøet. Lavkvalitets-items inden for hurtig mode, dumpes i lande, der ikke kan håndtere alt affaldet, mens små mikrofibre konstant frigives fra vores tøj og finder vej til luft, havet, mad og kroppe...
Read the article herethe black wardrobe
Do you want to see a jersey's journey from soil to body - and on to the landfill? So jump into the link below. But be prepared because it's scary…
See it here
The hidden export of clothes
The amount of used clothing flowing into Kenya has grown significantly in recent years. This constitutes a flow equivalent to 17 pieces of clothing per year for each Kenyan, of which up to 8 are unusable from the start.
A T-shirt's lifecycle
A T-shirt's lifecycle refers to the total lifespan of the T-shirt from its creation to its disposal as waste. Following the journey from start to finish reveals the many hidden steps that this seemingly simple article of clothing undergoes.
Fast fashion as waste
The population in African countries bears the burden of the global North's overconsumption and lack of awareness regarding the enormous amounts of textile waste.
Fast Fashion on Speed = Shein
The Chinese fashion giant takes what we thought was already bad to entirely new heights. They produce ultra-cheap clothing at ultra-fast speeds, creating an ultra-huge hype on social media.
Tonsvis af nyt tøj bliver destrueret i Europa
Har du nogensinde tænkt over, hvad der sker med al det tøj, der aldrig når ud til forbrugeren? En chokerende ny rapport afslører, at op til 600.000 tons tekstiler hvert år ender brændt, genanvendt eller på lossepladsen - uden nogensinde at blive brugt! Find ud af, hvorfor overproduktion og "dødt lager" er blevet et voksende problem, og hvordan det påvirker miljøet.
Læs artiklen herDid you know that...
In the fashion and textile industry, there are some sad statistics that we would like to share with you. Numbers that are often well hidden and forgotten.
Including the one you're reading here on the right...
Read more here
What is the cost of our clothing consumption?
The world is in a clothing crisis. Clothing production is constantly increasing, and the lifespan of our clothes is getting shorter and shorter. A significant portion of clothing ends up at the back of the closet, in landfills in Africa, or being incinerated. How significant is this problem really?
Bloody Fashion
The catastrophe at Rana Plaza has been likened to the "9/11 of the fashion industry" and reveals that abysmal working conditions are the alarming common denominator behind our cheap clothing production.
The Black Wardrobe
Do you want to see a shirt's journey from earth to body - and then to the landfill? Then jump into the link below. But be prepared, because it's frightening...
Chinese platform popular among danes
The Chinese trading platform Temu has experienced an explosive increase in popularity among Danish consumers. In a time of focus on sustainability and ethical consumption, it is concerning that this form of ultra-fast fashion is becoming so widespread.
Start here - take action
Don't underestimate the power of small actions
1% For The Planet was started back in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribon Flies. Here they decided that each year they would donate 1% of their company's gross sales to environmental projects - and give other companies the opportunity to do the same.
The idea of the project was to create a network where all companies, large and small, would have the opportunity to give something back to the nature that they take from.
As part of 1% For The Planet, you are obliged to give 1% of your gross sales to environmental protection. Precisely because it is about 1%, all companies can participate, regardless of size and turnover.
To give companies the best opportunity to give back, 1% For The Planet offers advice and helps companies find reliable non-profit organizations.
1% For The Planet certifies all donations annually to ensure that commitments are met and that each company gives what they are committed to. It costs a fee for each company to join the network. This fee is in addition to the 1% of turnover that one is obliged to donate to environmental protection.
DID YOU KNOW THAT...
In the fashion and textile industry, there are some sad statistics that we would like to share with you. Numbers that are often well hidden and forgotten.
Including the one you're reading here on the left...
Read more hereHvad er greenwashing?
Greenwashing er, når virksomheders markedsføring bruger flotte ord til at få varen til at fremstå mere grøn eller bæredygtig, end den egentlig er, for at få forbrugeren til at købe mere.
Greenwashing er et fænomen, der desværre er blevet udbredt, og det påvirker vores miljø og forbrugerbeslutninger. Vil du være informeret og rustet til at gennemskue grønne påstande? Lær mere om greenwashing og hvordan det påvirker dig som forbruger.
Læs artiklen her
Frankrig går imod kinesiske webshops med lovforslag
Frankrig iværksætter lovgivning mod fast fashion, rettet mod kinesiske webshops som Shein og Temu, for at tackle miljømæssige bekymringer og arbejdsvilkår. Læs mere om den potentielle lovgivning og virksomhedernes svar i artiklen fra TV2 her.
Do more for the planet by doing less.
I en verden, der fortæller os, at vi har brug for "mere af dette" eller "det nyeste af det", er sandheden, at vi har brug for mindre. 5gyres sætter fokus på netop dette emne, og har lavet en video med et stærkt budskab.
Hvorfor er vores tøjforbrug et problem?
TV2 newsroom har taget emnet op omkring hvorfor vores tøjforbrug er et problem.
Vi danskere er mestre i køb og smid væk, når det kommer til tøj - men regningen lander hos klimaet og nogle af de fattigste i verden.
Shopper du ofte online og sender retur igen?
Køber du ofte flere størrelser hjem af den samme varer, når du shopper online? Rigtig meget af det tøj som vi danskere køber online og sender retur, ender med at blive destrueret.
Det har TV2 Echo lavet en god video omkring, som du kan se her.