adventures real estate

Explore with our Adventures Real Estate print, which is more than just a pattern on clothing. The print is a tribute to the brave souls who dare to break with conventions. Inspired by those who choose to forge their own paths, we want to celebrate the freedom to create one's own adventure. Our print symbolizes those who embrace the nomadic life, driving off in a converted van or zooming away on a motorcycle with nothing but a sleeping bag and a tent. The Adventures Real Estate print is an expression of a life choice that embraces the unknown. Embark on the journey with us and let the clothing tell the story of your own unique adventures.

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earth karma boomerang club

Our Earth Karma Boomerang Club print is a vivid reminder of a fundamental life philosophy: Everything you send out into the world comes back to you. With this print, we celebrate the circle of karma and the idea that the positive actions we take return to us. Earth Karma Boomerang is not just words; it's an invitation to live with an awareness of our impact on the Earth. That every action has consequences, and our choices can shape both our own destiny and that of the planet. So, welcome to the Boomerang Club, where we believe that love and positive actions are like a boomerang - what you send out always comes back to you.

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Earth Karma

We are (unfortunately, our accountant thinks!) not driven by excel sheets and budgets. We are driven by a belief that if we do everything properly, something will come back to us.

Put another way: We actually believe that the karma boomerang hits us for both good and bad.

We also believe that the earth feels the same way. If we do something good, it must give us something good. If we do something bad, it will probably do what is good for itself in the long term. Whether we (humans) are here or not, the earth and the cycle must find their way back. It may well be that we have to go through something that for us is bad karma - but the earth's karma will probably correct itself.

At ELSK, we try not to be saints. We try to be open about the fact that our goods also strain the earth's resources. That we can use our business to try to push things in a better direction, but also that you as a consumer yourself have a great responsibility. Both for your consumption and which companies you support.

So when we have to consume, we have to try to consume in a way that sends more good karma off to the earth. Not that we think a t-shirt with the text Earth Karma will save anything, but maybe it can start a debate and a movement about how we consume and why we consume the way we do.

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Our Earth Loving Apparel print is a tribute to our planet and an expression of our commitment to decency. Each print tells a story of love for the earth and the desire to make a positive impact. Earth Loving Apparel is a message of responsibility and care for the environment. At ELSK, we believe that fashion can be both stylish and mindful of the environment. And that love for the earth never goes out of style.

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Gentian Bluebird

A cunning cousin

Gentian bluebird is quite a unique butterfly. Unique and rare, as it can only be spotted in a few places around Denmark. Primarily along the Danish west coast. That is why Thy is also among the places where the conditions are good for the gentian bluebird.

The butterfly here is a picky one of a kind. It doesn't just hatch out of nowhere, like so many other butterflies. No - there are several things that have to come together in a higher unity before it emerges from its hiding place. At the end of June, the adult gentian bluebird lays its eggs in a very special place: the leaves of the bell gentian. That's where the gentian part of the butterfly's name comes from. After 10 days, the egg hatches into a larva, after which it feeds for the first few weeks on the seed plant of the flower and develops chemical fragrances. It will need these fragrances on its further journey. Once the caterpillar is big enough, it lets itself fall to the ground from the flower's leaves, and THEN the magic happens. The caterpillar has a very special technique to ensure its survival. Its cunning plan is for it to be picked up by a stinging ant. Here, the chemical fragrances it formed in its safe time on the flower's leaves come into their own. The caterpillar's scent makes the ant think it is one of the ants' own larvae. Therefore, it ends up taking the butterfly caterpillar down into the tuft. Here, the gentian bluebird larva is adopted by the ant colony, where it is fed by the ants for almost a year. In May, the caterpillar pupates and hatches into a butterfly down in the tuft. At the beginning of June, it is ready to crawl out into the big world and begin its magical life cycle.

The life of the gentian bluebird is fascinating. It reminds one of how fantastic the Danish nature is and how important it is to preserve it.

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Globe represents our iconic round logo, which has been a part of our identity for the first 10 years. This is our old logo anno 2023, where the circular shape still dominates, but with a new twist: the addition of a heart and a globe. This symbolizes our love for nature and reminds us of the importance of protecting our planet. We are aware that it is only a small gesture in the grand scheme of things, but it makes sense for us to raise awareness about the need for changes in our industry.

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Hug is our mascot, a small figure that inspires us to express our connection to the earth in a playful manner. We have envisioned this character embracing the earth, contemplating its beauty and significance. Whether Hug is sitting on a surfboard or embracing something, the earth is always an integral part of his world. Through the Hug print, we aim to celebrate our commitment to taking care of our planet and remind others of the importance of preserving nature.

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The sunset casts its golden light over the horizon, while the waves kiss the coast in Thy. This magical scene forms the core of our Sunsign print. This print is not just an image; it is a tribute to the beauty of nature and a reminder to appreciate the magic of the moment.

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Our own little wonderland

Bagsø is a small fishing lake located just north of Nors lake. It is a beautiful area with a wonderful view in all kinds of weather. Do you enjoy fishing, or do you just like to enjoy a good cup of coffee in beautiful surroundings? Then there is no doubt that you should enter the location on the GPS. When we put Nors lake on our styles, it's to remind you how much beauty there is to be found just outside our doors - even if you don't live in Thy. Go exploring outside and find your own little wonderland.

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In Thy we must live, here the heart can grow

On the coast of the North Sea, where the sky is blue and the sea wild and gray, the sun sets behind the untamed waves. For a while, it paints both sky and sea in completely new, magical colors. Only for a few minutes the sea and the sky are allowed to own these new clothes. In the few minutes when the sun unites the two. In Klitmøller, this plays out day after day. It is with the feet buried in the sand here, and the eyes fixed on the sunset, that ELSK has taken on a soul. Where ELSK first established its roots in 2013 (MMXIII).

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Pure - fast fashion

Another logo t-shirt? Why make a simple logo t-shirt when we usually focus so much on creative designs with a unique story and creation behind them?

The ELSK name comes from the fact that we wanted to make it clear from the start that we tried to create a brand that was created from a vision of doing what you love and that presence and passion should be the driving force behind our company. We should do things out of desire and not out of necessity.

And then there is another important story, with the small text below the ELSK logo.

"Fast Fashion Causes Blindness" what does that mean? Yes, it is a poorly hidden reference to everything we are against. We are against fast trends. Against fashion that is short-term both in terms of quality and design. We believe that the two parts must be made so that it is long-lasting!

"...Causes Blindness" - That makes one blind? What does it mean then?
We believe that fast fashion (and the far too cheap prices) makes people blind to how clothes are actually made and how costly it is both in terms of labor and the environmental impact clothes have.

If you get something for too low a price, there are probably others who pay the price...Those who make the clothes!
So the fast fashion makes people blind to what clothes should cost and what the quality should be. The much too cheap prices mean that you all too often end up with clothes that you almost never use. The cheap prices are constantly trying to push unnecessary consumption out to the customers.

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You have some moss on your shirt

When the forest pulls on its autumn clothes, we humans are forever captivated by all the nuances it displays. Never have we met such a colorful friend as the forest. Golden, red, brown and green leaves in all sorts of shapes and forms. At the bottom, near the feet of the forest, it is covered with the finest, softest slippers of moss. Mint green and faint purple, almost luminous, as if it will be able to guide and light up the night.

All this is inspired by the Chenille motif.

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The motif is inspired by an old postcard from the 30s that we found in the archive.

If you have been to Lodbjerg lighthouse before, try to close your eyes and imagine the lighthouse at night. In the middle of the dunes, completely bare, without the plantation around it. Like a deserted island away from civilization. If you've never been there, go! It is worth a visit. There is something adventurous about the area. Completely deserted - and the sight of the lighthouse in the dark, creates the feeling of hope.

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Nature's treasure trove

Treasure hunting is something that most of us remember from childhood birthdays, or when our imaginations got a little too vivid and we dreamed of sailing the high seas as pirates and finding huge gold treasures. As adults, many of us probably haven't been treasure hunting for a long time. Or dreamed about them. In nature, however, there are plenty of treasures that you can hunt for. Chanterelles are one of them. They are called nature's gold, and they are also rich in flavor and have a beautiful golden colour. You will find them primarily in the month of August. Another mushroom you can hunt for is violet witches' hat (Lapista Nuda). They usually peak in the month of October. Their beautiful purple color is easy to recognize, and they are wonderful edible mushrooms when cooked.

Our mushroom motifs encourage you to go on a treasure hunt and enjoy nature's pantry - of course with respect for nature.

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A simple, graphic interpretation of the Coastal Road between Bunkers and Middles seen from above.

All layers are made clear: First the dunes, then rises, the main road, sand, more dunes, more sand and THEN… the sea. Raw, simple and incredibly aesthetic at the same time. If you don't come from Thy and don't surf, you might be a little unsure of what we're talking about when we write Bunkers and Middles. Bunkers is a magical place on the beach at Klitmøller, and one of Denmark's best surf spots. Middles, on the other hand, is located on the edge of the harbor in Hanstholm, and a very popular place for kite and windsurfing from all over Europe. Depending on where you live, it is often different how you perceive the coastal road. If you stand at Bunkers and drive towards Middles, you would say that the sea is on your left and the dunes on your right. If, on the other hand, you stand in Middles and drive towards Bunkers, you would say that it is the other way around.

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Stærk vind

Strong wind - if you have been past Thy, this goes without saying.

The trees grow crooked. The wind is strong! When you drive on the coastal road between Hanstholm and Klitmøller, on a day characterized by storms, you can easily get sand blown off the side of the car... Should you feel like seeing the wild sea on the same day, it is a battle in reverse limbo against the wind. It's where even the biggest feel small. It's rough, raw and awesome.A bit like the Thybos

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A combination of digitality and nature

What does tech have to do with nature and LOVE? Yes, you see; it is a comment on the digital world we live in. Whether we like it or not, a large part of our everyday life takes place online, but we must not forget the real world.

With our TECH logo, we try to connect nature with the digital. You'll find it on our men's tee, along with a roaring stag. The roaring stag is a tribute to one of the magical phenomena that takes place in the National Park at the beginning of autumn, when the rutting season begins. During this period there are good opportunities to observe one of the large land animals and hear their wonderful calls.

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Exaggeration promotes understanding

The Isbjerg motif is of course inspired by Thy's very own Isbjerg. Hanstholm Wildlife Reserve's highest point with its 56 metres. We've embellished it a bit and made it into a real mountain with the text The Great Northwest. A reference to the wild and imaginative nature that the National Park contains up here in the North West. It is nothing less than magnificent.

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Leave no trace

Leave nature as you found it

It is almost impossible to go anywhere in nature without encountering some form of litter. With the autumn storms, large amounts of waste are washed up on the beaches, during the festival and tourist season, waste is thrown and forgotten in parks, on the beach and in the forest.

We humans waste an extraordinary amount in nature. It will have to stop. That's why we've created a motif called 'Leave no trace', which is precisely an invitation to take care of nature, and walk in it without leaving a footprint. It is important that we leave nature as we found it.

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The best flowers from Thy

As you have probably noticed, our primary inspiration comes from our lovely backyard, Thy National Park. On the women's side, one of our classics is our essential tee with the large round logo and the flowers in the background. The flowers naturally do not come from a random place, but are precisely flowers that grow all around the National Park.

The dune rose and heather are two of the flowers you can currently find hidden behind the ELSK logo.

The rock rose is actually a rare sight in most of Denmark, but in the Limfjord area and along the west coast, including Thy, it is somewhat of a familiar face. The rock rose can easily stick to a sandy bottom, and is therefore a strong opponent to the strong westerly wind. It also helps to hold the sand, so sand escape is avoided.

You can find heather almost everywhere you go in the national park. Primarily, it is the heather you come across. It usually blooms in the month of August. In fact, it is also edible. Flowers and leaves can be used as spices, and the leaves are excellent for tea.

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A plant with many properties

As you may have noticed, we have made many different interpretations of our 'Pure' logo. This is another one of them. This time in connection with one of the plants rich in history here in the region, namely the porcini. Or to be more precise: Mosepors aka. Myrica Gale. An important plant used here in the north for over 2000 years. Both for brewing beer and mead instead of hops, but also used extensively by the people of the time for purely practical purposes in the household. Porsen was added to the bed straw to keep fleas and lice away. The plant also contains antibacterial substances, which meant that it was often used to treat inflammation and wounds.

Behind the letters you can see the porcupine twig in the 4 stages of the year: Spring, summer, autumn and winter.

Thisted Bryghus has also been very happy with the prose for a long time. Since 1984, they have brewed Porse Guld according to an old beer recipe, where the hops have been replaced with Porse. Not just any porse, no… the kind you find in Thy. Every year in August, people gather in Thy National Park to hand-pick the lees for the golden export beer.

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If we look out into our backyard, we see lots of beautiful places. Bøgsted Rende is one of these places. In fact, it is the place along the Thy coast where the plantation reaches farthest towards the sea. Only the sea dune separates the vegetation from the beach. In the area, you cannot avoid seeing the lighthouse, a sea mark high above the vegetation. It was built in 1884-85 and served as a beacon for the seafarers. Today, the pyres around Denmark are redundant, but they serve as protected sculptures and a reminder of the past.

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If you've visited Thy's coast, you've probably also seen a Kutter. If you go to either Thorup Strand or Nørre Vorupør, you can be sure to see one. They are a large part of the Danish fishing culture and history, as well as a bit of a trademark for Nørre Vorupør in Thy in particular.

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