adventures real estate

Explore with our Adventures Real Estate print, which is more than just a pattern on clothing. The print is a tribute to the brave souls who dare to break with conventions. Inspired by those who choose to forge their own paths, we want to celebrate the freedom to create one's own adventure. Our print symbolizes those who embrace the nomadic life, driving off in a converted van or zooming away on a motorcycle with nothing but a sleeping bag and a tent. The Adventures Real Estate print is an expression of a life choice that embraces the unknown. Embark on the journey with us and let the clothing tell the story of your own unique adventures.

Earth Karma

We are (unfortunately, our accountant thinks!) not driven by excel sheets and budgets. We are driven by a belief that if we do everything properly, something will come back to us.

Put another way: We actually believe that the karma boomerang hits us for both good and bad.

We also believe that the earth feels the same way. If we do something good, it must give us something good. If we do something bad, it will probably do what is good for itself in the long term. Whether we (humans) are here or not, the earth and the cycle must find their way back. It may well be that we have to go through something that for us is bad karma - but the earth's karma will probably correct itself.

At ELSK, we try not to be saints. We try to be open about the fact that our goods also strain the earth's resources. That we can use our business to try to push things in a better direction, but also that you as a consumer yourself have a great responsibility. Both for your consumption and which companies you support.

So when we have to consume, we have to try to consume in a way that sends more good karma off to the earth. Not that we think a t-shirt with the text Earth Karma will save anything, but maybe it can start a debate and a movement about how we consume and why we consume the way we do.

Gentian Bluebird

A cunning cousin

Gentian bluebird is quite a unique butterfly. Unique and rare, as it can only be spotted in a few places around Denmark. Primarily along the Danish west coast. That is why Thy is also among the places where the conditions are good for the gentian bluebird.

The butterfly here is a picky one of a kind. It doesn't just hatch out of nowhere, like so many other butterflies. No - there are several things that have to come together in a higher unity before it emerges from its hiding place. At the end of June, the adult gentian bluebird lays its eggs in a very special place: the leaves of the bell gentian. That's where the gentian part of the butterfly's name comes from. After 10 days, the egg hatches into a larva, after which it feeds for the first few weeks on the seed plant of the flower and develops chemical fragrances. It will need these fragrances on its further journey. Once the caterpillar is big enough, it lets itself fall to the ground from the flower's leaves, and THEN the magic happens. The caterpillar has a very special technique to ensure its survival. Its cunning plan is for it to be picked up by a stinging ant. Here, the chemical fragrances it formed in its safe time on the flower's leaves come into their own. The caterpillar's scent makes the ant think it is one of the ants' own larvae. Therefore, it ends up taking the butterfly caterpillar down into the tuft. Here, the gentian bluebird larva is adopted by the ant colony, where it is fed by the ants for almost a year. In May, the caterpillar pupates and hatches into a butterfly down in the tuft. At the beginning of June, it is ready to crawl out into the big world and begin its magical life cycle.

The life of the gentian bluebird is fascinating. It reminds one of how fantastic the Danish nature is and how important it is to preserve it.

HUG

Hug is our mascot, a small figure that inspires us to express our connection to the earth in a playful manner. We have envisioned this character embracing the earth, contemplating its beauty and significance. Whether Hug is sitting on a surfboard or embracing something, the earth is always an integral part of his world. Through the Hug print, we aim to celebrate our commitment to taking care of our planet and remind others of the importance of preserving nature.

Sunsign

In Thy we must live, here the heart can grow

On the coast of the North Sea, where the sky is blue and the sea wild and gray, the sun sets behind the untamed waves. For a while, it paints both sky and sea in completely new, magical colors. Only for a few minutes the sea and the sky are allowed to own these new clothes. In the few minutes when the sun unites the two. In Klitmøller, this plays out day after day. It is with the feet buried in the sand here, and the eyes fixed on the sunset, that ELSK has taken on a soul. Where ELSK first established its roots in 2013 (MMXIII).

Lodbjerg

The motif is inspired by an old postcard from the 30s that we found in the archive.

If you have been to Lodbjerg lighthouse before, try to close your eyes and imagine the lighthouse at night. In the middle of the dunes, completely bare, without the plantation around it. Like a deserted island away from civilization. If you've never been there, go! It is worth a visit. There is something adventurous about the area. Completely deserted - and the sight of the lighthouse in the dark, creates the feeling of hope.

BUNKERS / MIDDLES

A simple, graphic interpretation of the Coastal Road between Bunkers and Middles seen from above.

All layers are made clear: First the dunes, then rises, the main road, sand, more dunes, more sand and THEN… the sea. Raw, simple and incredibly aesthetic at the same time. If you don't come from Thy and don't surf, you might be a little unsure of what we're talking about when we write Bunkers and Middles. Bunkers is a magical place on the beach at Klitmøller, and one of Denmark's best surf spots. Middles, on the other hand, is located on the edge of the harbor in Hanstholm, and a very popular place for kite and windsurfing from all over Europe. Depending on where you live, it is often different how you perceive the coastal road. If you stand at Bunkers and drive towards Middles, you would say that the sea is on your left and the dunes on your right. If, on the other hand, you stand in Middles and drive towards Bunkers, you would say that it is the other way around.

TECH

A combination of digitality and nature

What does tech have to do with nature and LOVE? Yes, you see; it is a comment on the digital world we live in. Whether we like it or not, a large part of our everyday life takes place online, but we must not forget the real world.

With our TECH logo, we try to connect nature with the digital. You'll find it on our men's tee, along with a roaring stag. The roaring stag is a tribute to one of the magical phenomena that takes place in the National Park at the beginning of autumn, when the rutting season begins. During this period there are good opportunities to observe one of the large land animals and hear their wonderful calls.

Leave no trace

Leave nature as you found it

It is almost impossible to go anywhere in nature without encountering some form of litter. With the autumn storms, large amounts of waste are washed up on the beaches, during the festival and tourist season, waste is thrown and forgotten in parks, on the beach and in the forest.

We humans waste an extraordinary amount in nature. It will have to stop. That's why we've created a motif called 'Leave no trace', which is precisely an invitation to take care of nature, and walk in it without leaving a footprint. It is important that we leave nature as we found it.

Porse

A plant with many properties

As you may have noticed, we have made many different interpretations of our 'Pure' logo. This is another one of them. This time in connection with one of the plants rich in history here in the region, namely the porcini. Or to be more precise: Mosepors aka. Myrica Gale. An important plant used here in the north for over 2000 years. Both for brewing beer and mead instead of hops, but also used extensively by the people of the time for purely practical purposes in the household. Porsen was added to the bed straw to keep fleas and lice away. The plant also contains antibacterial substances, which meant that it was often used to treat inflammation and wounds.

Behind the letters you can see the porcupine twig in the 4 stages of the year: Spring, summer, autumn and winter.

Thisted Bryghus has also been very happy with the prose for a long time. Since 1984, they have brewed Porse Guld according to an old beer recipe, where the hops have been replaced with Porse. Not just any porse, no… the kind you find in Thy. Every year in August, people gather in Thy National Park to hand-pick the lees for the golden export beer.

Kutter

If you've visited Thy's coast, you've probably also seen a Kutter. If you go to either Thorup Strand or Nørre Vorupør, you can be sure to see one. They are a large part of the Danish fishing culture and history, as well as a bit of a trademark for Nørre Vorupør in Thy in particular.