Nordic Swan Ecolabel

Swans here, swans there, swans everywhere

In collaboration with one of our suppliers, Egedeniz, we have had a large part of our T-shirts adopted by a swan. Not just any swan. But a swan that many of you probably already know: the Nordic Swan Ecolabel. Nordic Swan Ecolabel is actually so happy with our T-shirts that all our T-shirts in the brushed quality, both with and without print, have received the label.

We are extremely proud of that. It is a goal that has been achieved. A dream that has come true. It's a step in the right direction. Towards transparency and the ability to help you out there make better choices when it comes to clothing.

The special thing about our Swan-labelled products is their soft quality, which occurs when the cotton is brushed - hence the name brushed. They are produced by our supplier in Turkey, Egedeniz, who has worked with greener clothing production for many years. Back in 1993, they became the first factory in Turkey with certified organic cotton.

Egedeniz have their own cotton fields, which means that the cotton is picked in fields located a maximum of 160 kilometers from the factory. Therefore, the cotton does not have to be transported as far, and transport is thus minimized.

Although only our T-shirts in the brushed quality have received the Swan label, this certainly does not mean that the rest of our T-shirts are not of a good quality, and produced using methods with reduced climate impact. It just means that we have now reached the first milestone in terms of guiding you out there, through the jungle of greenwashing and opaque certificates.

A trust-inspiring stamp of quality

Trust and quality are something that we value highly. We believe that you should be able to easily and simply find your way around the sustainability jungle, which is why we are proud to be able to put a brand that inspires trust and credibility in many people on a large part of our T-shirts.

The Nordic Ecolabel is one of the strictest environmental certificates in the world, but it is a brand that is primarily known in the Nordic region. On the other hand, it is the strongest and most credible signal we know in the Nordics for products that have been produced under better conditions for both people and the environment.

Reduced environmental impact is something that the Nordic Swan Ecolabel puts a huge focus on – not just in one area of production, but on the entire product journey.

It gives a hard slap in the arm in places where the requirements for, among other things, more sustainable production of fibers are not met. Child labor and gender discrimination are a no-go. Strict criteria are also set for waste water discharge, chemicals, durability of color and shrinkage. Nordic Swan Ecolabel and quality go hand in hand, and now our T-shirts are also taken hand in hand.

When you are looking for products with a lower environmental impact
and better social conditions, the Swan label is therefore a good guide.

Very short and to the point…

... the Nordic Swan Ecolabel means that a wide range of strict criteria are set for the production of various products. In our case, requirements for clothing production. In summary, you are guaranteed the following when you buy Swan-labelled clothing:

· Restrictions on hazardous chemicals

· Requirements for wastewater treatment

· Less pollution during the production processes

· More sustainable production of fibres

· No child labor or gender discrimination

· The products are tested for shrinkage and color retention.