RE.ELSK – Circular Fashion.

Circular? So what is that? It's about making things come full circle. To use it fully. To use it again and again. To use it for something new when it can no longer be used...

At the end of September, we will launch RE.ELSK – a platform where you can buy ELSK clothes that are used, 2nd sorting or samples.

With RE.ELSK, we encourage our customers to return the ELSK clothes they no longer use. Clothes that are fine for you may be gold for others. Clothes that are worn out can become new for everyone.

We want to take responsibility for the clothes that we keep and those that are no longer in our hands. We want the lifespan of our clothes to increase, and as little as possible of the clothes to go to waste.

When you hand in your ELSK clothes that are at the back of the closet and that you no longer use, they are guaranteed to be useful elsewhere. We assess the condition of the clothes and if they are not too used or worn, we resell them on the ELSK re.sell platform. If the clothes are in too bad a condition to be resold, we recycle them into new items by the meter or send them to relief organisations.

Regardless, it gives others the opportunity to enjoy the clothes again.

We will launch the platform at the end of September and look forward to telling you more about it. The platform is another step on our journey towards sustainability. A journey that is about doing it properly and about taking responsibility.