Black Friday: We Give 100%. Not 100% In Discount. But donates 100% to the environment.

Can you sell goods without giving a discount? Can you sell goods by giving money away?

Black Friday at ELSK.com

We give 100%. Not 100% off. But 100% for the environment. For where it is needed.

We have done many stupid things in our time. This is probably both the stupidest and most sensible thing we've ever done.

We give all of our revenue on Black Friday directly to organizations that work with environmental protection. From a financial point of view it doesn't make much sense, but from our value set, it makes a lot of sense.

When the vision is to produce high-quality clothes that burden the environment as little as possible, then Black Friday and discounts make no sense.

It ends up being a battle against the bottom instead, where you are forced to compete on price rather than quality.

As a consumer, the day is opaque and worst of all, it promotes an unnecessary overconsumption that neither society, the individual nor the environment needs.

Usually we say we can't afford to discount and therefore never discount our items. We don't do that on Black Friday either. But we are tired of the constant fight against the bottom and the hunt for cheaper. We are tired of talk about the environment and climate change. We need more action. That's why we want to take the biggest action we can. To give our entire turnover to environmental protection. Not our earnings, not 10% of the turnover. 100%* of the turnover. This is something we take care of. It's our way of shouting.

*We deduct the VAT (yes – SKAT will unfortunately not be part of giving away their money) and the shipping cost. The money is transferred to the organizations that receive the money after 100 days. We have a 100-day right of return at ELSK.com, so the final amount can be settled after that. The amount we donate will be published on our website.