ELSK® = ONLY 200 PCS. PER STYLE - ORGANIC & SUSTAINABLE FABRICS

Story behind “FISH” Print

“FISH”

Our ELSK™ FISH graphic t-shirt is inspired by the local maritime history in Thy. The fish pictured on the t-shirt are cods. It is of the most common fish in the seas surrounding Denmark and the fish has played an important part in the history of Thy. In the past, the cod gave the coastal communities a source of both food and income. Without the cod, Thy would not have its many small coastal villages and proud fishing traditions. Going out on the sea to catch the cod, was often a challenging and at times deadly task. The coastline along Thy, is beautiful but at the same time extremely rough. When the weather gets hard and strong winds blow, the sea is intimidating for even the most hardened sailor. The cod normally lives in the deep waters.

 

“SOME FISH IN SHALLOW WATER”

 

–  is a hidden reference, a metaphor. We are simply trying to phrase a similar saying “do not judge the book by its cover” – our “version” of that popular saying is a little bit deeper.  A direct reference may be that some fish in shallow waters, but the best cod is out in the deep waters. But it’s up to you how you choose to interpret this – fishing in shallow water takes skills as well!

 

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